PLATAFORMA DE COMÉRCIO ELETRÔNICO (MARKETPLACE) PARA A BIOECONOMIA: INOVAÇÃO NA COMERCIALIZAÇÃO DE PRODUTOS DE PEQUENOS PRODUTORES E COMERCIANTES LOCAIS DA AMAZÔNIA SUL-OCIDENTAL

Abstract

Bioeconomy, with its potential to generate products and services from biological resources in a sustainable manner, emerges as a promising alternative for regional development. In the South-Western Amazon, a region rich in biodiversity, the sustainable use and commercialization of these resources can stimulate the local economy and improve the quality of life of traditional populations. Based on this premise, this study sought to investigate whether there is demand and feasibility for a digital commerce platform (marketplace) aimed at small producers and local traders operating within the regional bioeconomy. To this end, the research adopted a qualitative approach, of an applied nature, with exploratory and descriptive characteristics. Data collection procedures combined a literature review, analysis of existing business models, application of questionnaires, and interview protocols with producers, traders, and specialists in Amazonian bioeconomy. This methodological combination made it possible to identify social, cultural, and logistical dimensions relevant to the feasibility of the platform. The findings confirm the existence of demand and feasibility for the implementation of a digital business model adapted to the regional context, albeit with limitations arising from the challenges reported by the research participants and long-standing structural bottlenecks in the Amazon that must be taken into account. Accordingly, a model is proposed that is designed in alignment with the needs and specificities of the region, with the potential to generate income, expand markets, and enhance the value of Amazonian products, while promoting productive inclusion and strengthening the autonomy of local communities. The articulation between technology, territorial governance, and cultural valorization emerged as a central element in transforming bioeconomy into a concrete practice. In these terms, it was concluded that the proposed platform represents a promising infrastructure for a fair and sustainable Amazonian bioeconomy, adapted to regional realities, with the potential to foster the preservation of traditional knowledge, the consolidation of markets, and the promotion of sustainable regional development, while acknowledging the need to overcome persistent historical constraints.