VISIBILIDADE EM FOCO: UM FRAMEWORK PARA POTENCIALIZAR A PRODUÇÃO DO PROFEPT/IFAC NAS PLATAFORMAS DIGITAIS

Abstract

The Educational Product Visibility in Focus: a Framework to Enhance ProfEPT/IFAC Production on Digital Platforms was developed within ProfEPT/IFAC to guide managers in Professional and Technological Education in expanding the digital visibility of Educational Products (EPs). Structured as a Guidance Handbook, the material articulates foundations of Professional and Technological Education, connectivism, sociotechnical approaches, and scientific communication to propose guidelines for the dissemination, circulation, and pedagogical appropriation of EPs on institutional digital platforms. The framework is organized into interdependent stages of contextualization, guidance, reflection, inspiration, and dissemination, encompassing usability, navigability, accessibility, engagement, and adherence to ProfEPT principles. Developed through applied qualitative research grounded in historical dialectical materialism, the product seeks to strengthen institutional practices for managing digital visibility and expanding the social reach of educational production.