Análise comparativa do perfil do consumidor de carne suína e derivados do ano de 2022 a 2024 no município de Sena Madureira, Acre

Abstract

Pork has been consolidated as an important source of protein of high biological value, standing out for its balance between nutrition, flavor and cost-benefit. In Acre, especially in Sena Madureira, pig farming has local economic relevance, although it faces historical challenges, such as the closure of municipal slaughterhouses, which impacted supply and prices. Thus, this study aimed to identify the consumer profile of pork and pork products in Sena Madureira in 2024, comparing it with data from 2022 and 2023. The survey was carried out between February 2024 and July 2025, with the application of a structured questionnaire to 116 participants residing in the municipality, using digital platforms. The results indicated a predominance of the female public, aged between 25 and 40 years, complete high school and family income between one and three minimum wages. Approximately 84% stated that they consume pork, mainly for the flavor, the frequency of consumption was mostly monthly, and the preferred cuts were steak and ribs, with the butcher shop as the main place of purchase. As for derivatives, the participants highlighted sausage as the main product consumed, associated with flavor and practicality. The comparative analysis between 2022 and 2024 revealed stability in the consumer profile, with small variations related to economic and cultural factors. Flavor remained the main motivator of consumption, while price and customs appeared as limiting factors. Finally, it is concluded that pork and its derivatives are well accepted in Sena Madureira, but the expansion of consumption depends on overcoming myths and disseminating reliable information on quality, safety and nutritional value